Chocolatespoon: Emily’s Musings

Brian on the Move!

Posted on: October 26, 2006

Looks like Brian is taking on a fantastic new job as Director of New Media at Cone!. It sounds like a fantastic company and a great opportunity! He’ll be starting there around his birthday…


Cone, a brand strategy and communications agency in Boston, is looking to hire a Director of New Media for its Brand Marketing Group. The ideal candidate will have spent significant time spearheading and activating online communications strategies and have case studies to share of strategic and successful programs he/she has developed.

The Director of New Media will be the responsible for monitoring and identifying emerging technologies and playing the primary leadership role in the positioning, strategy development and implementation of these technologies for communications programming for the agency. The technology focus will be specifically related to emerging products and processes that will enable Cone to engage in leading-edge communication channels with consumers and other stakeholders. He/she will play a key role to educate internal staff in the use and application of these new technology services.

The Director of New Media will also take on an external role, serving as Cone’s expert at client meetings, speaking opportunities, and other related market environments as needed. The Director of New Media will also be the primary resource to identify and build strategic alliances to assess, cultivate, and develop new resources and potential business opportunities.

The Director of New Media will be also asked to identify appropriate partners and other vendors to help take advantage of resources that will keep Cone abreast of emerging technologies for potential use in communications programming.

The early focus of this position will be to develop the user-generated media product offering (blogs and other online communications), refine the role of technology to help hone the Cone one-to-one influencer website, identify new resources and positions regarding best practices in online measurement of public relations programming, and identify technologies and services that competitors may be using to gain market share.


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