Chocolatespoon: Emily’s Musings

IL06, Day 2 Confgrunt

Posted on: October 25, 2006

Day 2 of the Internet Librarian conference, more hits and misses, but generally a good day (ending with cookies, which can redeem most any conference)

S dropped my off (since Monterey isn’t all that far from Salinas and since I was going to stay over so it was silly to have my car) and I was there nice and early to do my work remotely before the first sessions only to find that the wireless wasn’t working and there was no staff there yet to deal with it. So I went up the street to Starbucks and camped out there for a while.

Photo_102406_004.jpgFirst up was the presentation of the Mashing Up the Library competition, won by my old SHS classmate John Blyberg (who I tracked down later at the exhibit hall and said hello — see photo)


Keynote 2: Challenges of Cyberinfrastructure and Choices for Librarians
Clifford Lynch, Executive Director, Coalition for Networked Information
My notes are pretty scattered for this since it wasn’t really in my domain overall, but I was interested in some of his comments about the museum world, special collections collecting digital formats, and some other random things noted below
mostly about how science has been affected by the internet and high performance computers, etc. (aka eScience)
while accepted in the sciences, more controversial in the humanities — though that will evolve (as he explained in a strange example, “physics progresses one funeral at a time”)
He mentioned the National Virtual Observatory projects, the European Digital Library initiative
digitization in the museum world — they monetize access to out-of-copyright material which they are holding as public trust — Getty Museum and others are digitizing public domain materials and making them available as broadly as possible
special collections – see NYTime article on Salmon Rushdie’s email
dealing with changes in the way people approach life/digital forms
can’t deal with the scope of records — like corporate litigation
new job rol e- “data scientist” (like bioinformatice)
library as labratory of the humanists
for science, the main role is to pay for journals
collabotroeis – cross institution, cross countries
access to this cyberinfrastructure for undergraduate and K-12 students

Session One: Determining and Communicating Value (B201)
Joe Matthews
I realized that the reason some of this talk (esp the public library part) was so familiar was that I had written one of my culminating papers on proving the value of the public library to the community/elected officials, but it gave me a few ideas on how we should be promoting and measuring our special lib
communicate the value of your library to the people who count
should have 3-4 elevator speeches (15 sec, 30 sec, 1 min, 3 min) (the moderator pointed out that those should be Springboard conversations (go S. denning!) and that you should have tiers including a 15minute Starbucks Latte version and a 20 minute get a hot dog from the cart and sit on a bench version)
adding value – ease of use, noise reduction, quality, adaptability, time savings, cost savings (Robert Taylor?)
how do we add value for our customers?
our customers have a choice to use us or not — it costs them time and energy to use us
why demonstrate value? show library’s contribution to meeting the organization’s goals and objectives, show accountability, advocacy and marketing tool, be proactive
to show value: address priorities of the whole organization, demonstrate how the library furthers the goals of the organization, use their jargon (understand the decision makers and what is important to them)
outcomes measure if we’re doing the right things, efficiency measures just measure if we are doing things right
Taxonomy of Results (Rutgers): cognitive results, affective results, accomplishments in relation to tasks, expectations met, tme aspects, money estimates
Academic Libraries – a considerable proportion of students borrow NO materials from the library, a small proportion is responsible for the majority of the borrowing (usually grad students doing dissertations), assigned readings and reserves make up the majority of circulation, amount of borrowing varies by discipline and field, correlation between library use and academic achievement is weak at best
School Libraries – 10-20% higher test scores for schools with stronger school library programs, to make the case for the library, talk about the impact on children’s lives
Public Libraries –
Social benefits: use of leisure time, informed personal decisions, literacy, support of education, local history and geneology, access to technology, technology training, library as place, community awareness, support for democratic society
[formalized relationships between libraries and schools result in a 5pt increase in test scores!]
Economic Benefits: for individuals – savings from sharing rather than purchasing own copies, information for personal investors, tech access, health info. Local businesses – busines and career information, economic development. Local community – library as employer, purchaser of goods and services, library as destination (Seattle impact study), attracting commercial and industrial development
cost benefit analysis, continue valuation methodology
for every $ you invest…
calculate the services, local price in the community for that service from an equivalent supplier, amount of use (circ, etc.), and then multiply out the value and compare that to the budget
Special Libraries – transform perception of library into a recognized organizational asset that affects the bottom line
Hospitals (Quinn & Roger, Marshall)
Banking (Marshall)
Government (Marshall) – better decision making, reduced risk, saved time
Koenig – improved productivity
saving time – substitution of professionals time, time spent reading (Griffiths & King), current awareness bulleting (Harris & marshall, 9:1 ratio)
Outsell 2001 survey – reduced product development time, 14hrs/project
Cost aspects – Griffiths & King, relative value approach, consequential value approach
ROI – Griffths & King, Tenopir & king, Portugal
Action Plan: Know your audience, determine your value, communicate value by focusing on benefits, use their jargon
His books: The Bottom Line (2002), Measuring for Results (2004), Institutional and Library Assessment in Higher Ed (forthcoming)
ARL LibQual survey (modeled after retail one), gap analysis, ask users for min and desired scores
what difference does the library make?
* collect personal success stories (we could ask people to describe a time where the library has helped them…)
search for: Stephen Abram, value of libraries

Session Two: Information Skills and Enterprise Collaboration (“Sharing Library Skills in an Enterpirse Collaborative Effort”)
Christopher Connell, Institute for Defense Analysis (IDA)
Sounded relavant in the description, but since it was very much centered on MS Sharepoint, there wasn’t too much I took away from it unfortunately
librarian as e-collaborator
adapted their skills in information resouce evaluation, compilation, organization and user design in a successful e-collaborative effort
librarians “pointing the way”
offer e-journals, e-books, databases, federated search and print collection
Article: Fichter, D (2005), The Many Forms of E-Collaboration. Online 99 (4), 48-50
Lotus (1996), Meijer (2002), Teufel et all (1995)
Advertisement – never underestimate the importance of a librarian (with librarian as part of the team at a surgery)
skills: evaluation/selection of information resources, “bibliographic” compliation, current awareness strategies, classification/organization of information, effective search queries, attention to presentation style/UI
holistic organizational view — unique content integration opportunities
provide open literature content in support of work, open-URL search query string
* link to “recent articles on xyz” and then lauch search query against EBSCO host

Photo_102406_006.jpgLunch with Kelly (decent fallafel)

Session Three: Mashup Applications
John Blyberg and Chris Deweese
I wanted to go to this one to see John, who I haven’t seen since high school, and because mashups are cool and I didn’t go to any of the other sessions in the mashup track — how cool that there was a whole mashup track?!!? Not directly helpful since the OPAC stuff would require getting our system to put out XML and I’ve already played some with the google maps API (link to my map here?), but I picked up a few things to think about
John:
2 kinds of mashups — useful mashups and “statement” mashups
one of his catalog mashups takes: Bib# -> ISBN -> Check Google -> Cache Results -> Link to Google Books if there, right in catalog hit list
URI
XML + NS + xmlschema
RDF + rdfschema
web ontology language (OWL?)
REpresentational State Transfer (REST)
xml/rdf/schema
aadl.org/rest/top/books/10/2
Patron Rest (PatRest)
Ed Vielmetti (Superpatron), Wall of Books
gadgets John submitted to Talis competition – blyberg.net/files – click “add to google”
Why let the public mash up your stuff? sense of stewardship, unlock potential braintrust, encourage innovation, benefits other libraries, solicits high-quality feedback, promotable as service, puts library data into new contexts
output from catalog -> massage into XML form
screen scraping (ugly, but it works)
Chis: Mash It Up Google Style
get google API key – google.com/apis/maps
Get hello world program — /apis/maps/documentation/#The_Hello_World_of_Google_Maps
add your key
map.addControl(new GSmallMapControl())
GMapTypeControl
need long/lat coordinates (now will generate from address — geocoding — instead of having to copy from URL)
#using_XML_and_Asynchronous_RPC (ajax)
lcls.org/api/query/?method=lcls.members.getDeliveryRoute&RoutheID=1…
generates XMLS doc to plug into GoogleMaps
cdeweese.blogspot.com

Session Four: Web Lessons
Pamela Gore, HP Labs Research Library and Jenny Spadafora, Intuit
This one was fun because the speakers do very similar things to the types of things we’re doing — and are at similar types of companies. The third speaker, Pamea Clark from AIG had to cancel unfortunately
Pamela – A FAQ on FAQs for Libraries
FAQ Purpose – save time, help users find answers more quickly, reduce number of questions staff must answer
Tupes: general info (policies, procedures, location, etc.), research questions (how to use the research tools), combination
Can increase credibility and user confidence in the entire site and library
Good: clear, concise, well-organizaed, scannable, searchable, accurate, up-to-date
Bad: wordy, difficult to scan, too much detail, marketing material
Gather questions: actual user questions from users and staff, narrower questions within broader questions, related questions
Don’t try to think of every possible question!
Writing Style – concise, eliminate unnecessary detail, answers stand alone (don’t need the question to understand answer), broader questions broken into multiple questions, bullet points for longer answers, paragraphs = 2-4 lines (1 sentence paragraphs are fine for the web) — not big blocks of text
conversational style without wordiness, avoid library jargon (if you must, define the term briefly), active voice (the library offers… rather than these are offered by the library), avoid marketese, questions should be in first person, answers in second person, bold important words and phrases (use judiciously)
provide complete answer in text (not just referral to another source)
repeating information between questions is ok
step-by-step instructions should be numbered, just one action per step
check grammar and spelling
have staff review
List all questions forist like an index
logicially organiza – most frequenly first or simpler to complex if just a few, categorize if more than 10 questions
adequate spacing between question links
include “top” links to get back to index
keep visited link color
they had categories along the top (General Services | Digital Services | Customized Services | Books | Jounrals, Magazines and Newspapers…_ and then each category with the list of questions underneath it linking to further down the page with each question with the answers below
Include FAQ in site-wide navigation and on home page
point to specific questions within context
include in search engine index and on site index/site map
FAQ or Frequently Asked Questions should be in title, url/filename and metadata
Review FAQ regularly to update, remove outdated, add new questions — regularly scheduled reviews
Didn’t find what you need? Have a comment or suggestion? let us know!
print the FAQ and see what it looks like printed
Photo_102406_009.jpgJenny – Social Software to Work Smarter (not harder)
(she has a super cool title – community evangelist, innovation lab, intuit)
presentation is at 12frogs.com/12/work/il2006
Blogs, feeds (follow more in less time, control the info flow), wikis (we can post it, we can fix it = living documents), del.icio.us (social bookmarking: find + share + remember), and social software (tagged interests and abilities + search/browse = find my right people)
she very wistfully commented, “imagine if the corporate directory worked that way” (they’re working on an internal project called “watercooler” which sounds like an inside-the-firewall Facebook)
The Future is MMOW: Blogs, wikis, feeds, Facebook, Myspace, Second Life, etc. will enable Massively Multiplayer Online Work
wikis @ work — they’re using media wiki, hooked into corporate directory for group permissions
federated identity management
book to find: Day in the Life

Session Five: Intranet Content: Surfacing Full-Text News
Barrett Jones, IMF and Elena Maslyukova, World Bank
From all reports, I should have gone to the “RSS & Javascript Cookbook” session instead…
Computers in Libraries article is part I of this presentation, 2 ways to set up Intranet News
link to individual articles, link to a source, search
Factiva select, all in xml, 90 days of news, download to their servers
benchmarked the news against Yahoo news, etc.
Article: Information management Best Practices: Next-Gen IM – Moving Beyond the Repository, Outsell?
people inthe field in Africa get access to their page and its news sources via satellite
on homepage, there’s a box with “Resources for” and a list of roles (task managers, researchers, clients, etc)

Stopped by the SJSU SLIS reception and then had a nice fish and chips dinner at a pub around the corner with Trish and then we sat and talked and played with our Treos (I managed to beam my new favorite Google Map app to her!) and ate pretty darn good cookies.

Evening Session: Scholarship in Chaos! Flying High on the Web? or in Free Fall?
Rich Wiggins from Michigan State University moderated with an interesting style which included correcting the pronounciation of one of the speakers and asking really bizzarre questions and referring often to his wife, who is a librarian, including telling the Elsevier rep that she does use Scirus and when she got up he announced that his wife was leaving him… he also apparently is bitter that his post about his “radioactive cat” isn’t a top hit in google while the one that is has incorrect information…
Panelists: Anurag Acharya from Google Scholar, Jay Girotto from Microsoft’s Academic Live, and Joris van Rossum, Elsevier Scirus
someone in the audience asked a question about scholarly publishing on ephemeral blogs and how that can be captured and archived, etc. and things spiraled out of control for a while when the panelists misunderstood and didn’t really answer and then the audience called them clueless… after a while Trish and I left…

Tomorrow my plan is to attend Web Presence for Internet Librarians (morning keynote), Trends in Mobile Tools & Applications for Libraries, Training Tutorial Tour & Tips, What’s Hot & New with Social Software, and Blogging Update: Applications & Tips, and then Social Computing & The Info Pro (closing keynote)

Photo_102406_011.jpgI’m sharing a hotel room tonight with Nicole from What I Learned Today (pictured here working on her presentation)

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