Chocolatespoon: Emily’s Musings

Brian in WSJ

Posted on: August 3, 2006

Thanks to Karen for sending this one along.

Where Did That Video Spoofing Gore’s Film Come From?
By Antonio Regalado and Dionne Searcey
Wall Street Journal
August 3, 2006

YouTube has an estimated 20 million viewers daily, but with thousands of videos on the site, it can be difficult for marketers to reach their audience, says Brian Reich, a consultant for Mindshare Interactive Campaigns, who helps nonprofits and political candidates learn to use YouTube and other video sites effectively. “You still have to micro-target your information and make it compelling and relevant and timely to get people to pay attention,” he says.

Update: looks like it was picked up here in the Pittsburgh Post-Gazette (so you can read the full text without having to log in to the WSJ)

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